| i-Media Audio Advertisement System
|
|
|
We not just talk about how innovative marketing is the need for the day,
but we also like to present before you this unique and innovative advertisement media.
Maharashtra State Road Transport Corporation (MSRTC)
has authorized us to setup and run Audio Advertisement at various District Bus stands.
We are also authorized to collect commercial advertisements from the establishments.
These advertisements will be played along with the Buses arrival/departure announcements.
|
| Salient Features of this Audio Advertisement System
|
|
- High Spread - Reach across Maharashtra state. Reach out to urban and rural population.
- High Impact - Advertisement will be repeated every 30 minutes.
- High Aptness - Ease and Flexibility of changing the advertisements as per the seasons and festivals.
- On-air time Morning 6 AM to Night 10 PM Daily
- Passengers on an average change every 30 minutes and that assures your advertisement is heard by new person every time.
- Every District bus stand -Average 40000 passenger footfalls every days
- Audio advertisement in local language can reach out to even to illiterates.
- Advertisement releases at various district place bus stand and repetition through out the day and month create a brand image.
- Advertisement is heard across bus stand and up to 100 meter periphery.
- Mandatory listening as the advertisement is coupled with the bus departure announcement.
Passengers are actually waiting to hear the announcement.
- Per persons cost is almost 10% compared to other media and impact is 100%.
- 100% battery backup to ensure 16 hours running of system.
- Advertisement release is controlled and monitored from our central control room.
- Advertisement can be changed within 30 minutes.
- We submit proof-of-release with the invoice.
The marketing media could be the most innovative one, but the real concern is, am I going to benefit out of it.
We have made it very simple for you to reach a conclusion whether this media has the capacity to benefit your business.
|
|
|
We have carried out an in-depth study of the commuters and we have found that the advertisement
at ST Bus Stand will benefit following businesses:
|
- Mobile Service Providers
- Automobile Industry
- Fast Moving Consumer Goods(FMCG)
- Fertilizers & Agricultural equipments
- Foods & Beverages
- Jewelry Shops & Brands
- Readymade Garments & Fabric Industry
- Dairy Milk products
- Educational & Training institutes
- Mineral Water Industry
- Matrimonial
- Computers Industry
|
- Consumer Products
- Insurance Sector
- Electronic Industry
- Mobile Handset Companies
- TEA & Coffee Industry
- Home Appliances
- TV Channel & News Paper Media
- General Medicine
- Tours & Travel Industry
- Soap & Detergents Industry
- Banking Sector
- Hotels (at tourist stations)
- Construction Companies
- Govt. Semi Govt. Project Advertisement, etc.
|
|
An ST Bus stand is a place where 40,000 commuters commute daily
The break up of these commuters at a typical district bus stand is,
|
- 40% citizens from rural areas visiting district place for Purchasing, Government office work. These will include people from all age groups.
- 20% students – College, Senior-college and school
- 20% working professionals – Government officers, Teachers, Industrial workers
- 20% travelers for visiting other cities
|
|
The above information gives data regarding the number of commuters in the normal days.
This number changes during the festive seasons and during vacations.
|
|
In vacations and festival season the commuters count increases almost by 50-70%.
|
Reach:
Minimum 2-persons/family visits the District ST bus stand every month.
This ensures you reach out every house in the district using this media.
Impact:
Within advertisement media Audio & Visual are the most effective.
The repetition of advertisement every 30 minutes, 24 hours, 365 days builds a brand image.
Apt:
You can change the Audio clip any time.
This gives you the flexibility to be more apt about the content of your advertisement according to the seasons/festivals.
Reliability:
The system will be handled and supported by qualified and trained staff.
We will be providing you a monthly log of advertisement broadcast as a proof.
|
This kind of promotional activities can be carried out at the ST Bus stands at the following locations.
This gives you a clear picture as to what is the geographical reach of this type of media.
|
|
Currently available stations: 38 Stations
|
- Pune– Shivajinagar
- Pune – Swargate
- Solapur- CBS
- Pandharpur
- Kolhapur- CBS
- Sangli- CBS
- Barshi
|
- Mumbai Central
- Parel
- Kurla Nehru Nagar
- Thane (Vandana)
- Ratnagiri
- Sawantwadi
|
 |
- Aurangabad CBS
- Aurangabad CIDCO
- Latur
- Parbhani
- Jalna
- Beed
- Osmanabad
- Tuljapur
|
- Amravati
- Akola - I
- Yeotmal
- Buldhana
- Nanded
|
|
- Nagpur Ganeshpet
- Chandrapur
- Bhandara
- Wardha
|
- Nashik CBS
- Ahmednagar (Maliwada)
- Tarakpur (Ahmednagar)
- Shirdi
- Jalgaon
- Dhule
- Nandurbar
- Chopda
|
|
|
| Bus Dept. Report - Passenger Count
|
|
|
 | No. | | Station | | Total Dept Bus | | Total Passengers | | Monthly Passengers | |
|
| 1 | | Pune - Shivajinagar | | 795 | | 46980 | | 1409400 | |
|
| 2 | | Pune - Swargate | | 1200 | | 69800 | | 2094000 | |
|
| 3 | | Nasik New CBS | | 1469 | | 94016 | | 2820480 | |
|
| 4 | | Ahmednagar CBS | | 1100 | | 65400 | | 1962000 | |
|
| 5 | | Shirdi | | 1400 | | 78600 | | 2358000 | |
|
| 6 | | Aurangabad | | 850 | | 49400 | | 1482000 | |
|
| 7 | | Latur | | 895 | | 53380 | | 1601400 | |
|
| 8 | | Parbhani | | 575 | | 36800 | | 1104000 | |
|
| 9 | | Jalgoan | | 830 | | 52320 | | 1569600 | |
|
| 10 | | Solapur | | 790 | | 45760 | | 1372800 | |
|
| 11 | | Pandharpur | | 1050 | | 62400 | | 1872000 | |
|
| 12 | | Kolhapur | | 1200 | | 68800 | | 2064000 | |
|
| 13 | | Sangli | | 987 | | 63168 | | 1895040 | |
|
| 14 | | Nagpur | | 900 | | 54600 | | 1638000 | |
|
| 15 | | Mumbai Central | | 757 | | 53000 | | 1590000 | |
|
| 16 | | Parel | | 530 | | 40880 | | 1226400 | |
|
| 17 | | Kurla Nehru Nagar | | 1030 | | 72000 | | 2160000 | |
|
| 18 | | Thane Vandana | | 448 | | 31330 | | 939900 | |
|
| 19 | | Ratnagiri | | 630 | | 38880 | | 1166400 | |
|
| 20 | | Sawantwadi | | 430 | | 41880 | | 1256400 | |
|
| 21 | | Dhule | | 510 | | 32240 | | 967200 | |
|
| 22 | | Nadurbar | | 520 | | 32680 | | 980400 | |
|
| 23 | | Nanded | | 640 | | 40080 | | 1172400 | |
|
| 24 | | Jalana | | 624 | | 38836 | | 1165080 | |
|
| 25 | | Beed | | 501 | | 32064 | | 961920 | |
|
| 26 | | Osmanabad | | 850 | | 53000 | | 1590000 | |
|
| 27 | | Amravati | | 760 | | 48640 | | 1459200 | |
|
| 28 | | Akola | | 750 | | 48000 | | 1440000 | |
|
| 29 | | Yeotmal | | 910 | | 57240 | | 1717200 | |
|
| 30 | | Buldhana | | 495 | | 30380 | | 911400 | |
|
| 31 | | Chandrapur | | 744 | | 48640 | | 1459200 | |
|
| 32 | | Wardha | | 620 | | 39080 | | 1172400 | |
|
| 33 | | Bhandara | | 478 | | 28632 | | 858960 | |
|
| 34 | | Barshi | | 650 | | 37800 | | 1134000 | |
|
| 35 | | Satara | | 895 | | 54380 | | 1631400 | |
|
|
|
| Comparison Of S.T. Stand Audio Media with Other Audio Media
|
|
Comparison Of S.T. Stand Audio Media with Other Audio Media available in Market!
|
|
|
| No. | | Audio Media | | Private Radio Pune | | Akashwani, Pune | | S.T. Stand Audio Media | |
|
| 1 | | Jingle Duration (Sec.) | | 10 | | 10 | | 20 | |
|
| 2 | | Rate / Spot (Rs.) | | 750 | | 350 | | 16 | |
|
| 3 | | No. of Spots/ Day (Nos.) | | 10 | | 10 | | 32 | |
|
| 4 | | Cost / Day (Rs.) | | 7500 | | 3500 | | 520 | |
|
| 5 | | Prime Time | | Morning : 4 Hrs. Evening : 4 Hrs. | | Morning : 2 Hrs.Evening : 2 Hrs. | | Super Time From 6 a.m To 10 p.m. | |
|
| 6 | | Flexibility | | No | | No | | Yes | |
|
| 7 | | Reporting | | No | | No | | Yes | |
|
| 8 | | Compulsory Listening | | No | | No | | Yes | |
|
| 9 | | Type of Area Covered | | Mostly City | | Mostly Rural | | City + Rural | |
|
| 10 | | Target Audience | | Corporate, Working Professionals, Businessmen, Traders | | Farmer, Oldager, Traders | | Working Professionals, Government Officials, Traders, Industrial Workers, Students, Teachers, Visitor of all age groups | |
|
|
|
| Note : We take only one advertisement from each Business Segment. |
|
|
- Tata Steel Limited
- Tata Teleservices Maharashtra Ltd(Tata Indicom)
- BASF
- Lokmat News Paper
- Jain Irrigation Systems Ltd.
- Punyanagari News Paper
- Maharashtra Knowledge Corporation Ltd.
- Kohinoor Technical Institute
- Kirti Group (Kirti Gold Oil)
- Kalika Steel Jalna Pvt. Ltd.
- BIG BAZAAR
- Gujrat Tea Traders Pvt. Ltd. (Bhaishree Group)
- Rajhuns Milk & Mineral Water
- BSNL
- Mahafeed Speciality Fertilizers (India) Pvt. Ltd.
|
- Devi Cropscience Pvt. Ltd. (Boomflower Ultra)
- R.C.Bafna Jewelers
- Ankur Salt
- Poorva Chem-tech Pvt. Ltd.
- Kalnirnay Publication
- Mobile Magic
- John Deere Tractor
- Hero Honda
- Gurunath Travels Pvt. Ltd.
- Arena Animations
- Orient Cement Birla A-1
- Swarg Jewelers
- Kisan Forum Pvt. Ltd.
- Avenue Supermarts Pvt. Ltd. (D-Mart India)
- Steel Authority of India
- Govt. of Maharashtra Schemes
|
